Search Engine Optimization (SEO) Services Agreement

EDITABLE TEMPLATE  •  CLIENT-FACING RESOURCE  •  ENGLISH

Project & Scope

•  Target domain: [________] | Target countries/cities/languages: [________]

•  Baseline review: indexing/crawlability, technical errors, site architecture, content, competitors and relevant performance indicators.

•  Keyword research prioritized by commercial relevance, search intent, achievable relative difficulty and potential to attract qualified visitors—not search volume alone.

•  Content planning and topical clusters; agreed changes to headings, metadata, internal links, technical SEO, structured data and priority service/product pages.

•  Exact monthly deliverables (pages, articles, audits, technical fixes, outreach if any) must be specified in an attached SOW.

•  Monthly reporting on completed work, Search Console trends, relevant ranking movement, blockers and next actions.

No Ranking or Timing Guarantee

•  Google does not set a guaranteed time to rank. SEO outcomes and timeframes cannot be predicted or guaranteed: competition, crawl/index behavior, domain history, algorithm changes, site quality and external factors matter.

•  We aim to start with relevant keywords that have a more realistic opportunity to improve while being capable of attracting prospective customers.

•  The provider commits to carrying out agreed professional work and transparent reporting, NOT first-place rankings, a fixed deadline, a fixed traffic lift, a certain lead volume or guaranteed revenue.

•  No claim is made to purchase placement or control search results; risky or noncompliant tactics require explicit informed discussion.

Client Cooperation

•  Provide secure authorized access to Search Console, GA4, CMS, hosting/developer and relevant sales data when available.

•  Client approves substantive content, sensitive claims, site architecture changes and URL migrations; delays may affect execution.

•  Specify content owners, internal reviewers and any limits on editing existing web pages.

Commercial Terms

•  Service term: [__ months] | Monthly retainer: [________] | Invoice dates: [________]

•  Reporting date and format: [________] | Approved monthly tasks: [________]

•  The contract term is the service period, not a promised time to reach any search position.

•  Termination notice, settlement for work delivered, ownership of approved content and revocation of accesses: [________].

•  Confidentiality, responsibility limits, applicable law and dispute resolution: [________].

Client & Provider Details

•  Client legal name / company: [________________________]

•  Contact person, email and phone: [________________________]

•  Service provider / brand: [Phosrank / ________________________]

•  Website / project URL: [________________________]

•  Agreement date and version: [________________________]

Approval

•  Client signature / date: [________]

•  Provider signature / date: [________]

IMPORTANT

This is an editable template, not legal advice. Adapt it to the project, applicable law and local requirements before signing